The Elixir

Sotiris Thomaidis beached (click to enlarge)

 This colourful image is a great ad for the bottom enhancing qualities of Modus Vivendi swimwear! The curvy seams shamelessly copy the classic styling of denim jeans but then, no-one ever got bored looking at them! 

The bottle of turquoise liquid, suggestive of idyllic locations, is a constant and mysterious presence in the pictures of this advertising campaign. In this particular image though, the photographer has conjured up a feast of ideas which epitomise the world of advertising - the handsome man reaching out for a prized, precious object, which appears to have been spilled and nearly lost. But these are ideas that have a resonance for our everyday lives too which gives this picture a touch of true art.

Model: Sotiris Thomaidis photographed by Panos Misailidis for Modus Vivendi's 'Contrast' Line (2016)